By Megan McGinnis
The 2012-2013 NBA season tipped off Tuesday, and teams are already smashing records. Ticket sale records, that is. Last week, the NBA announced that its teams have been selling more season tickets than ever, and they’re on pace to set records for both season and single game tickets this season. They may even beat last year’s campaign, which was named the fifth most successful year in NBA history with more than 17 thousand fans per game.
So, how exactly are teams driving ticket sales? Well, different teams have different methods, but slashing ticket prices is one method sure to be embraced by the YAYA market. One team committed to decreasing prices is the Charlotte Bobcats. Winners of just seven games last season, the Bobcats are offering a unique promotion this season. With the purchase of 2012-2013 Bobcats season tickets you will receive your 2013-2014 tickets for FREE. The Bobcats are making single game tickets cheaper as well, with courtside seats available for less than $60.
Besides individual teams cutting ticket prices, the league is turning to e-commerce to drive sales. Recently, the NBA became the first professional sports league to launch its own ticket website, NBATickets.com. The new site allows fans to easily buy and sell game tickets without having to go through other sites like Stubhub, Ticketmaster or Craigslist. The selling aspect is one of the more unique features of the site, which helps find other fans to buy tickets from without going through a third party.
The NBA’s new approach to marketing should score points with Millennials. In a 2008 Pew Survey, 62 percent of Millennials said the Internet is the best place to find a bargain, and the NBA is definitely trying its hardest to help Millennials find them. In addition, YAYAs love buying things on the Internet. According to Entertainment Marketing and Media Essentials, Millennials are 67 percent more likely than average to purchase tickets online. In conclusion, YAYAs love doing things both easily and cheaply, and it looks like the NBA is doing a good job providing them a mixture of both.
How do you buy tickets for sporting events? Take a look at NBATickets.com and see if you think it simplifies tickets sales.
- Millennial March Madness
- All-Star Festivities Draw a Large Audience, including Millennials
- Two and Half Men-One and Half Break downs
- How Young Adults Consume Media – Home and Away from Home
- Millennials love the 90's
- Zombies are an epidemic on social media. And they are going after Millennials
- There is First For Everything
- Marketing to YAYAs Goes Viral
- The F8 of Facebook
- Just Touched Down in Londontown
This entry was posted on Tuesday, October 30th, 2012 at 3:57 am
You can follow any responses to this entry through the RSS 2.0 feed.