The New York City Marathon has been going on for over 40 years – way before the Millennial Generation was even born. The race is run in rain or shine, but apparently not during super storms. With the help of a massive outcry, which included the Millennial Generation, Mayor Bloomberg cancelled the marathon a few days before it was scheduled to take place. This is a powerful example of what active citizens can do. Issues like these are topics that the Millennial Generation cares about. Read this opinion editorial from PolicyMic.com, written by Stephen Robert Morse, for the whole story.
When I first heard the news that Mayor Bloomberg was planning not to cancel the New York City Marathon, I was completely shocked. When I learned that 40,000 hotel rooms that could be used to house storm victims were allocated for out-of-town runners, I was more than shocked. When I learned that generators would be used for the race and medical staff provided for the runners, as people and thousands of locals businesses are still without power in all of downtown Manhattan, and residents of Staten Island arestuck without shelter, food, and other basic necessities, I was overcome with a disgust that I cannot ever remember feeling.
When thousands of police officers are used to block roads (of course, at overtime rates, shattering the economic benefits of the race argument), and the only methods of transportation from outer boroughs are sealed off completely, it is mortifying that a public health hazard is taking a back seat to a recreational event. People will die because they cannot reach hospitals during this race. Mayor Bloomberg, along with his advisers and the sponsors of the race, will have blood on their hands.
I fear that Mayor Bloomberg’s government has become an authoritarian force that is not acting in the people’s best interests. When government steps on the will of the people, in this case to benefit the few at the expense of the many, it is the job of the citizen in a democracy to stand up and do something. So I created a StopTheMarathon page and a petition (for all of you to sign and spread, my dear fellow millennials!) encouraging the mayor to rethink his poor decision.
(Should the mayor proceed, we should form a human chain to prevent the marathon from being run, but that’s only a last resort if the mayor and his cronies don’t change their decision immediately.)
Supporters of continuing the marathon have cited the philanthropic efforts that are underway to raise money for victims of Hurricane Sandy. It’s quite clear that $500,000 coming from ING (the race’s sponsor) and the rebranding of the marathon as the “Race to Recover” is just corporate social responsibility nonsense which fails to correct a poor decision. ING should cut their losses. But we know why they’re doing it: ING, along with real estate developer Jack Rudin, who donated $1.1 million to the recovery efforts in the name of the race, will happily be claiming their tax write-offs for their philanthropy in a couple of months.
I’m not saying that they should cancel the 2012 marathon forever. But this is the worst week ever to run it. If the city waited a mere two weeks, the event would have greater integrity, be more safe, and be less damaging to the city.
Of course, Michael Bloomberg lives in a bubble. If you were a multi-millionaire mayor of a major city, you would too.
A large part of New York City is still without power. People are lacking food and water and other necessities. It is a stark reality that critical New York City resources will have to be diverted to permit the marathon to be run. In what rational world can we justify benefiting 40,000 individuals as millions suffer? Imagine if instead we put all of the runners to work helping storm victims rebuild their lives.
In 1980, the United States boycotted the Olympic Games in Moscow, Russia, because we stood up for what we believed in. Would we have held a marathon less than a week after 9/11? Would we have held a marathon less than a week after Hurricane Katrina? Of course, the answers to the above questions are no and no.
New York will always be a tourist hub. Yet it is unthinkable that there are millions of people without power, and thousands of businesses that are currently closed while a small number of people take part in a recreational activity. Citizens must band together to prevent this marathon from being run. We have 48 hours to make our cause known to the world!
Millennials are a strong generation, and that point should not go unnoted. These are the types of missteps companies can make that push Generation Y away. Take note of this article for two reasons. First, it serves as a warning that sometimes, a company’s best route is to take a loss as opposed to anger a mass amount of people and give yourself bad publicity. Second, this shows the types of issues that engage Millennials. Do you think the mayor made the right decision? How much of an impact do you think Millennials had on his decision?
- Time For A Change: YAYA Charitable Giving
- Millennials Love The New BOGO (Buy-One-Give-One)
- Millennials Understand Beggars Cannot be Choosers
- How Reddit inspires philanthropy in Millennials
- American YAYA Charitable Giving
- Holiday giving made easy
This entry was posted on Tuesday, November 6th, 2012 at 3:34 pm
You can follow any responses to this entry through the RSS 2.0 feed.