By Kendra Mitchell, PR Events
When it comes to dining, food trucks are winning over the Youth and Young Adult (YAYA) market. According to Ypulse research, “Nearly half of millennials (47 percent) have eaten at a food truck before.” So why have millennials embraced this trend?
1. Inexpensive, convenient
The average meal at a food truck costs between $5-8, and that is often for an ample amount of food. Millennials on low budgets can fill up with money left over to spare. Quick, grab-n-go food also matches millennials’ on-the-go lifestyles.
2. Interesting variety of food
Some mobile kitchens offer innovative, specialty cuisine, while others offer twists on classic comfort meals. Whether they serve Asian-inspired street food or gourmet chicken & waffles, there is always something to satisfy the adventurous palates of millennials. Also, many food trucks use locally sourced, fresh ingredients, a big step up from McDonalds.
3. Social media presence
Food trucks rely heavily on social media to keep consumers updated. The YAYA market loves this because they can easily stay connected to andcommunicate with their favorite trucks by following them online.
4. Fun, social experience
Dining is a social activity for the YAYA market and food trucks present the perfect opportunity to cultivate that by providing an informal gathering place. For millennials, of whom 45% are uncomfortable eating alone, sharing the experience of trying new cuisines with friends is something they value.
5. Personal interactions
The small nature of these businesses allow for greater interaction and a higher chance to build personal relationships with consumers. Building a deep, personal connection with millennials can also assist in creating brand loyalty.
According to a study by Technomic, food trucks are no passing fad. 91 percent of consumers familiar with them say they are here to stay.
What are your thoughts on the food truck craze? Do they appeal to you?
For more information regarding the YAYA market’s dining preferences, come see Save, Splurge, Share: Dining out with Youth and Young Adults on May 2 from 3-4pm
RSVP for the presentation here.
This entry was posted on Monday, April 15th, 2013 at 4:27 pm
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