By Heather Gray
Black History Month. It’s an important celebration for many reasons. But, millenials may be looking at race, gender, and the idea of diversity differently than some of our older counterparts and we expect these views to be represented in the workplace.
Individuals from generation Y expect diversity to be reflected in all levels of employment, they expect to clearly understand ALL of their customers, and are still concerned with some issues focused on social justice.
The global economy has faded the line distinguishing countries, cultures and people. Technology has eroded that line even more, making it abundantly important to pay attention to this subject. Millennials don’t want to see diversity solved with a single ethnic luncheon or hiring a quota of ethnic people every year. The YAYA generation is culturally and racially diverse and wants to celebrate it, not hide it and work where that potential for creativity and contribution in the workplace is limited.
Becoming a more diverse business may seem like a huge obstacle or something that is not worth the effort. However, by 2014, millennials will account for almost half of the workforce and their views can benefit your business. Diversity can positively impact marketing segments, employment relations, competitive advantages, and client appeal.
The design of a workplace is a strategic tool that reflects your organization and its goals. Building this diversity into your business has potential for a dynamic and highly effective workplace that attracts and maintains a steady workforce, including those from the YAYA generation.
Ask yourself these three simple questions about your business:
- Analyze all levels of your workforce. Are they diverse culturally, physically, sexually, by age, and color?
- Observe your clientele. Are you reaching diverse segments? If yes (or no), hold a meeting with your employees to seek specific insight on how to better reach these markets. Or, simply create a better recommendation or idea system where even the guy in the mailroom who has a brilliant idea is able to contribute without being intimidated or bombarded with paperwork.
- Take a look at the business goals and guidelines. Are you making an effort to reach a wide array of people? Is your PR solely for the purpose of good PR or is it because it’s an integral part of what your company stands for? Millennials can spot a fake, so be sincere.
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This entry was posted on Wednesday, February 22nd, 2012 at 4:20 pm
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