Regular Posts Tagged ‘YAYA Generation’
17th Oct 2013 Posted in: YAYA Wire 4
Millennials and Comedy: 5 Brands Getting it Right

By Megan Krtek, Copy Editor

Dear everyone trying to understand the Millennial generation,

We’re actually a pretty simple group of people.  We love technology, we love sharing (sometimes over-sharing) on social media, and we LOVE comedy.  That’s right.  We Millennials are actually very funny people.

So for companies today who are desperately trying to figure out what this generation likes and how to reach and market their products to them, I have your answer in two words—use comedy.

A survey conducted by Comedy Central found that comedy is at the center of these young adults’ lives.  The television network calls Millennials, “Comedy Natives”, aka young people who use comedy to connect with others, get ahead in the world, express themselves and define who they are.

Speaking of defining who they are, the survey found that 88 percent of Millennials believe humor is crucial to their self-definition, and this belief was especially high among the males surveyed.  In fact, 63 percent of Millennial males would rather be trapped in an elevator with The Daily Show host, Jon Stewart, over the New York Giants quarterback, Eli Manning (15 percent).   This further proves the survey’s findings that comedy is more important to Millennials than sports, music and even personal style.

So why should you marketers even care about Millennials’ love of comedy?  Well, 80 percent of Millennials recall advertisements that make them laugh, and 58 percent will share funny videos they see with family and friends.  Cleary comedy and everyday humor play a large role in reaching these young adults, and if you can successfully integrate comedy into your advertisements, you will gain AND retain Millennial attention, as well as build a loyal following.

However, it’s important to note that while Millennials love humor when it’s well done, they are also very harsh on ads attempting humor that crash and burn.  You need to make sure you are funny without trying too hard.

Here are 5 brands that have successfully incorporated humor into their television ads:

 1. Sonic

In 2002, Sonic, a drive-thru restaurant chain, launched their “Two Men” campaign, which was part of the $122.5 million the company spent on advertising in 2010.

This campaign featured television commercials of two men sitting in a car outside of a Sonic having unique and funny conversations.  One example is one of the men getting very upset when he doesn’t actually receive tea during the make believe tea party they are having with the other man’s daughter.

Both men are comedians and improvise their one-line banter, which creates genuine humor that viewers remember long after the commercial is over.

 2. Clorox

In 2011, Clorox launched its “Life’s Bleachable Moments” campaign, spending an estimated $10 to $15 million.   The campaign features television commercials of people getting their clothing dirty while caught in some of life’s more messy, awkward and “bleachable” moments.

One Example is a dad ignoring his son’s constant attempts at the park to get his attention.  We then see a look on the dad’s face that tells us he is smelling something a little off put and a glimpse of his son squatting down on the ground with his pants still very much on.  (I’ll let your imagination do the rest.)

The commercials do a nice job of incorporating everyday humor into the ads that allows people to sit back and think, “Oh, that’s definitely happened to me before.”

3.  Bud Light (Anheuser-Busch)

Bud Light has created a new ad campaign targeting the “fans who do whatever it takes.”  This campaign plays off of superstitions and features television commercials of fans that go above and beyond normal behavior to make sure their team wins.   The commercials are relevant to so many sports fans out there who do little things, like wearing the same shirt every week, to help their team keep on winning.  They also incorporate everyday humor into these situations.

One commercial is about a man who has to watch his favorite team play with Ramsey, a guy who screams at the TV during the entire game, yet, the man has to keep on watching the games with Ramsey because his team wins every time he does.  This use of everyday humor captures people’s attention and resonates with them because I know we’ve all experienced a game with a “Ramsey” at one time or another.

4. AT&T

This year, AT&T launched its  “It’s Not Complicated” ad campaign, which featured “focus group” like commercials of kids telling a man their thoughts on which is better, faster or slower? Bigger or smaller?  Everyone knows kids really do say the darndest things, and the kids in the AT&T commercials are no exception.  The company chose non-actor kids and let them improvise, which created the opportunity for some extremely funny one-liners that Americans are still quoting today.  AT&T also ran two of these commercials during March Maddness, so millions of people would see them and be entertained.

 

The latest commercial released by AT&T shows children’s opinions on whether it’s better to be more reliable or less reliable in football.

5. Dollar Shave Club

dollar shave

Dollar Shave Club is a company that sends people a new razor each month, and while it sounds kind of odd, it’s widely successful and still growing.  The company is known for it’s viral videos, and why are the videos so popular?  Comedy.

The videos, which are also used as television commercials, feature Michael Dubin, the company’s founder, explaining how the company works in a witty and humorous way.   We also see him walking through the company plant and running into funny characters and doing odd things like cutting packing tape with a machete.

The company tried out comedy and found that it was an extremely successful marketing tool.

If you really want to reach Millennials through comedy, TV is not the only medium you should incorporate humor into.  Sixty-three percent of Millennials follow brands on social media sites, and we already know social media is the best way to reach these young adults right now, as 67 percent of them use their smartphones to access social networking sites.   As a marketer, you must share funny and entertaining material through these sites so that Millennials will watch and be enticed to share.

So, just remember that we Millennials like to laugh, a lot, which makes your key to successfully reaching us pretty simple.

 

Sincerely,

A comedy lovin’ Millennial

What are your thoughts on using comedy as a marketing tool to reach Millennials?  Do you agree or disagree?  Let us know @yayaconnect on Twitter or drop us a comment in the box below!

 

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14th Oct 2013 Posted in: YAYA Wire 4
3 Ways Millennials Are Changing the Workplace

By Maggie Forsee, Webmaster

Millennials, or 18-24 year olds, have proven to be a generation committed to change, and the workplace is no exception.  By the year 2025, Millennials will be running things in the workplace, comprising 75 percent of the global workforce.  Until then, these young adults are focused on changing things to better fit their needs.  Here are three ways Millennials are already changing the way we work:

 1.    24/7 instead of 9 to 5

Millennials have the skills and technology to work from home, and they recognize that it will save everyone money in the long run. Seventy percent of these young adults believe* office attendance on a regular basis is unnecessary, and they don’t want to be thrown into cubicles everyday just to do busy work.  Millennials want to work when and where they want, and studies have shown that people who work from home are more productive and efficient.

In a world where technology makes it possible to be connected 24/7, it makes sense that as long as you’re on call and getting your job done, it doesn’t matter when or where you work.

The Employer Takeaway: Be up front with your employees about how much time needs to be spent in the office, and allow your employees to choose which days of the week they can work from home.  Also, ask your employees how they feel about the office environment and how it might be changed to better fit their needs.  Many companies are moving away from cubicles, offering their employees other options more conducive to group work and office interaction.

 2.    Purpose over Profit

Millennials don’t want to accept just any old job, and according to a Millennial Branding report, 45 percent of Millennials will choose a job based on flexibility over the pay.  The same report found the main reason Millennials stay at a company is if they find it “a good cultural fit.”   Furthermore, 92 percent of Millennials believe that businesses focus on societal purposes and should be measured by more than just profits.

 

When it comes to jobs, Millennials are seeking more than just a paycheck, and they want their employers to care about the same things they do.

 

The Employer Takeaway: Make sure your company’s charitable events and programs are known by highlighting company sponsorships during interviews and recruitments.  Consider implementing new programs, such as one that matches all your employees’ personal dollar donations, or finding ways to make the office more “green.”  

 3.    Social Access

Millennials love social media and don’t want their job to get in the way of it.  Fifty-six percent of college students* said that if a company offering them a job had a ban on social media, they would either not accept it or accept and find away around it.  Companies are starting to recognize this and are easing up on social media policies, as 41 percent of recent employees surveyed said that their companies had flexible social media polices.*

Social media, however, isn’t the only thing Millennials want in a job.  According to Business Insider reports, “71 percent of Millennials want their coworkers to be a second family.”

The Employer Takeaway: Try implementing social media into your regular office policies, such as having employee contests on your company’s Facebook page.  Strive to get your employees to socialize by having a weekly break time dedicated to entertainment, or allow for paid time off for participation in company events.

 

As Millennials grow older and enter the workforce, companies will have to adapt policies to fit their needs.  Millennials are seeking more purpose and flexibility from their jobs, and if they don’t find what they are looking for, they’ll move on to the next opportunity.  These young adults are changing the workplace quickly, so it’s imperative companies get on board with Millennials.

 

What do you think Millennials’ biggest change to society has been?  Let us know @yayaconnect or in the comment section below.

 

 

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*Launch PDF file.


11th Oct 2013 Posted in: YAYA Wire 2
Outraged with No Resolve: Millennials and the Government Shutdown

By Jessica Duncan, Multimedia Developer

The American government shut down on Tuesday (Oct. 1) when Congress was unable to come to an agreement on a budget to fund government operations.  Federal agencies have had to close up shop and send employees home, effectively shutting down hundreds of national parks, the Environmental Protection Agency and many other governmental operations.

By now, the world is well aware of the government shut down.  This is big news, and everyone has something to say about it, so what does the Millennial generation (18-24 year olds) have to say?

They are outraged.

Shortly after the shut down announcement, users on Reddit, a social news and entertainment site, griped about the decision in very vocal ways.  The majority of Reddit’s users are Millennials.

The image below, depicting Millennials’ displeasure with the misplacement of the label “irresponsible,” reached the front page of Reddit the same day of the government shutdown.  This meme, with the title,“To the people who tell me that the Millennial Generation (80s-00s) are lazy, no good doers, that are destroying America”, received nearly 17,000 upvotes (users indicating they liked the picture). Although a sizable amount of people downvoted this image as well, that kind of support cannot be ignored.

Similar conversations popped up all over social media sites like Facebook and Twitter; however, the important thing to look at is the number of Millennials actually doing something about this situation.  Are these Young Americans willing to do anything to fix their government?  Not really.

Young Americans are clearly upset with the government. The Harvard IOP study, “Survey of Young Americans’ Attitudes Toward Politics and Public Service,” shows that Millennials are increasingly cynical about the American political realm. The study found that 47 percent of young Americans believe “politics today are no longer able to meet the challenges our country is facing.”

However, Millennials are not willing to get involved in politics and take on these challenges. They are far less inclined to join a political career than their Baby Boomer parents, and these young Americans don’t see the government as a way to improve their country or community.  In 2011, only 6 percent of college students planned to work for public sector institutions, while 2.3 percent had a desire to work on the federal level.

Millennials are also the generation paying the least amount of attention to the government shutdown.  A national survey by the Pew Research Center found that 63 percent of those younger than 30 said they are not following news about the government shutdown closely, and 46 percent said they weren’t following it at all.

Millennials are less ideological than their Baby Boomer parents. They see that our government needs a drastic change but are unwilling to take on that challenge.  It would seem young Americans have given up on participating in government as a way to better their country and their lives.

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27th Feb 2013 Posted in: YAYA Wire 0
Do Documentaries Define YAYAs?

By Lauren Brewer, Webmaster

Local YAYAs have an opportunity to attend the tenth edition of the True False Film festival this weekend, February 28 through March 3. And expect them to come out in full force, because it has so much appeal, but why?
Some reasons why True/False attracts YAYAs:

  • Affordable, YaYas can purchase a simple for $75 and see at least 10 films
  • Trend, currently T/F is on the rise in the documentary scene and brings people from across the globe
  • Involvement, with interact before or after films there is a window of opportunity for YAYAs to engage with those who played a part in the films

Millennials seem to have an overarching attitude of wanting to be knowledgeable in causes that are affecting the world around them. Which could draw them toward some of this year’s documentaries at the festival.

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Some documentary filmmakers are evening looking to target their films at Generation Y. With a wide array of films coming to True/False this weekend millennials can engage with those across the globe in multiple generations groups.

“A group of independent filmmakers in their early 20s are embarking on an international documentary project to understand where their generation – the Millennial Generation, or, Generation Y – fits into society.” According to an article on Online PR Media. Helping to prove that YAYAs are engaged in the documentary world.

What does this mean for the film industry and how they target YAYAs? Does this affect how YAYAs think about films and do they plan to fully engage in film festivals, even outside of their local areas?

Sources:

http://www.onlineprnews.com/news/337156-1360087673-generation-y-filmmakers-explore-millennials-in-new-globetrotting-documentary.html

www.just-spotted.com

http://www.facebook.com/photo.phpfbid=391285794234173&set=a.38

5339711495448.101723.165345083494913&type=3&theater


23rd Jan 2013 Posted in: YAYA Wire 0

By Katy Tripses

One of America’s most popular pizza chains Papa John’s has been slapped with a $250 million class action lawsuit for sending out more than 500,000 spam text messages in 2010. The SMS messages were a part of a mobile direct marketing campaign that sent customers coupons and deals via their phone.

 

Mobile campaigns such as this one have grown in popularity among advertisers as of late due to rising accessibility to smartphones. In fact, many companies believe mobile advertising is particularly successful with hard-to-reach groups, such as the YAYA market, who are known to be heavy users when it comes to their phones. According to Pew Internet, 18-24 year olds send an average of 109.5 text messages a day. That adds up to more than 3,200 messages per month.

 

But what advertisers like Papa Johns don’t seem to understand is that, for Millennials, phones are often more than just always-on, all-purpose devices. For many, receiving ads on their phone can fe

el invasive to their personal space. They want to feel that not just anyone can come into that space; advertisers must be invited in.

 

And for Papa John’s, it looks like it pays to get permission. The suit is relying on the Telephone Consumer Protection Act of 1991, which requires companies to obtain permission from consumers before sending advertisements via text messages. In this case, customers are saying they never opted in to the ads, but rather began receiving the spam messages after placing orders. Moreover, plaintiffs even reported sometimes receiving more than 15 messages from Papa John’s in a row, including during the middle of the night.

 

For now, it remains to be seen if the court will award the class. But a guilty verdict could prove costly for the pizza chain. Donald Heyrich, the attorney representing those affected, says plaintiffs are currently seeking damages of $500 per text. However, if the court finds that Papa Johns “willfully broke the law”, those damages could more than double to $1,500 per message. Do you believe text message campaigns such as this one can be considered invasive?

Sources:

http://gizmodo.com/5960412

http://money.cnn.com/2012/11/13/technology/mobile/papa-johns/

http://pewinternet.org/Reports/2011/Cell-Phone-Texting-2011/Main-Report.aspx

 


6th Nov 2012 Posted in: YAYA Wire 0
In Defense of the Millennial

Lindsay Lutz

Inattentive, entitled, lazy, pampered, and self-absorbed. These are all words that have been used to describe Generation Y in the workplace. It seems like Baby Boomers and Generation X remain baffled by their young successors, especially in regards to their work ethic. As a result, management gurus are pumping out articles on how to supervise Millennials, which oftentimes read as if members of Gen Y are ornery dogs in need of training. Instead of recognizing the unique skills and characteristics of this young generation, these manuals reveal a corporate attitude that may not be able to utilize Millennials to their fullest potential.

Older generations complain that Millennials are self-centered and have created a culture of “me.” Nevertheless the resident experts on collaboration and community are the under 30 market. The post-industrialization of America has put thousands of miles in between families and friends, as well as companies and consumers. But it’s the Millennials who are sharing files, pictures, videos, product reviews, goods and services, creating an interconnectedness that defies distance. Gen Y has taken networking to an extremely profitable new level.

Millennials are opportunistic. Employers moan about this trait citing it as bad for their companies because their young employees are looking for their next job rather than working for their promotion. However, the opportunistic/entrepreneur spirit of a Gen Y worker can be used to seize business deals and identify untapped markets that are good for a company’s bottom line. Young employees are often the earliest to adopt trends or technology keeping their employers ahead of the curve.

Even with all of this positive information, the Millennial-bashing continues. If Millennials succeed, they are deemed cocky, egotistical or unappreciative of parents who handed them the achievement. If they fail, they are considered void of any work ethic with no mention of the economy or people who raised them. Ultimately, employers and marketers should realize one thing: Millennials are the future. Generation Y is inheriting some huge issues, and they will be the ones stepping up to the plate. They bring new attitudes and new skills to the table and it is time to view this as innovation rather than a threat to the existing order.

How can employers better take advantage of what Millennials have to offer?

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5th Nov 2012 Posted in: YAYA Wire 0
Hearts and Votes

Errol Morris’ last-ditch efforts to get Millennials to the polls

By Kyle Fiehler

“Would you be willing to make the argument for not voting?”

“Sure,” responds a well-dressed, well-spoken young man. And so begins Oscar-winning director Errol Morris’ short film, “11 Excellent Reasons Not to Vote?”

In the final run up to election week, there has been much discussion about undecided voters. Who are they? Media outlets continue to speculate about this blurry demographic. Some say they’re women, some say they’re pastors, and some say there just aren’t many left.

Morris tackles another group of the undecided, also known as the Millennials who are unsure whether to turn out at all, in his op-doc. The piece, running just over seven minutes, begins with a persuasively funny collection of reasons to stay home on November 6th. Some, like the supposedly high incidence of car accidents on Election Day, are tongue-in-cheek. Others, like not living in a swing state or being unable to predict which candidate will respond better to unforeseeable circumstances, are all the more cynical for their plausibility.

Just when audiences begin feeling really pessimistic, Morris uses the same bright youths to smack them in the head. An expectant mother is now voting for two. A Floridian missed the deadline to file for an absentee ballot while studying abroad in 2000. A seventeen year old is missing the election by four days. An African American recalls how his grandmother voted for this first time as a forty-year-old woman, following the Voting Rights Act of 1965.

The debates may be over, and time may be running short to remain undecided, but Morris’ Millennials make a strong case for swallowing doubt and showing up at the polls tomorrow.

Image Credit: humanevents.com

 

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1st Nov 2012 Posted in: YAYA Wire 0
Millennials and Big Bird have been kicked to the curb

By Seth Gregory

For the past month, the presidential candidates have sparred during three long debates over the economy, foreign policy and over which one of them deserves your vote. However, both candidates made one common mistake. They forgot the Millennials! This could be a grave mistake since Millennials will dominate the voting power in this country in just a few short years. It’s no wonder YAYAs chose to focus on Big Bird, the binders of women, horses and bayonets after the issues they care about got skirted over.

Millennials have great concern for clean energy, marriage equality, health care and the job outlook, but none of these topics were given much thought. While clean energy was discussed, no answer was given. Marriage equality was never a topic of discussion during any of the debates. Healthcare was a back-and-forth conversation about the dangers of Obamacare, and how it’s the same plan that Mitt Romney passed in Massachusetts.

The most important issue to Millennials is probably the job outlook when they finish their education, whether that is high school or college. The first question during the second presidential debate was about jobs for recent graduates. You can watch that question here. Neither candidate provided a definite answer or plan as to how they would improve the job outlook. Both talked around the issue by throwing statistics around. The moderator even tried to get a definite answer, but failed.

Millennials were highly underrepresented in the debates. The moderators were either over the age of 60 or close to 40 years older than the average Millennial. Even during the town hall debate, the majority of people asking questions were Baby Boomers and members of Generation X. Since the number of Millennials in the United States almost equals the number of Baby Boomers, and Millennials definitely outnumber Generation X, it just seems that Millennials should be represented proportionally.

Maybe Millennials are the hardest generation to motivate to vote because they are underrepresented in politics today. The election is merely days away. Do you think Millennials were left out of the debates?

 

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29th Oct 2012 Posted in: YAYA Wire 0

By Jackie Smith

 At one point or another, everyone has “slapped the bag” too many times, taken too many swigs, and swore the next morning to never drink wine again. Well, at least until the next frat party. But, even years after your college career, the occasional hangover still occurs. And lately, young adults have started ditching the bags for bottles of wine due to the wine industry’s newest target market: Millennials.

More Millennials, 21 years and older, are consuming wine of better quality and quantity than any other generation before them. Wine is no longer just for “sophisticated old folks.” Thanks to smart advertising, Constellation Marketing, the world’s second largest wine seller after E. & J. Gallo Winery, says wine sales have increased by more than 40 percent in the last year thanks to Millennials.

The digital generation has played a huge role in developing wine brands specifically marketed towards Gen Y. When it comes to selling their product, wine companies are teaching their employees new tactics, such as creating online conversations with users instead of resorting to the traditional hard-sell. Brands have been able to utilize online venues, social media, and even cell phone apps to connect with wine drinkers.

Generally speaking, when it comes to price, Millennials aren’t looking to break the bank and spend $190 on a bottle of Barbaresco, Gaja 2001. For many younger wine drinkers, wine quality may simply be based upon it being enjoyable to drink, a pretty label, or a brand name they recognize. Advertisers have acted on those popular qualities by creating catchy looking bottles with recognizable brands that sell for $9.99 or even less.

Digital marketing and social media have successfully connected this new generation of drinkers to wine. A simple tweet is now able to change the sale of a product. An easy to use Facebook page allows a brand to attract thousands of followers a day. The touch of a phone app can connect a business to wine drinkers around the world. As social media and digital marketing keep evolving, the wine market will keep expanding as well. Many people in the wine industry believe this new kind of Millennial wine consumption offers growth potential never seen before in the industry. Do you feel the same?

 


28th Oct 2012 Posted in: YAYA Wire 0

There was a debate Monday night? Yes, between Monday Night Football and Game 7 of the NLCS, viewers had the chance to catch the third and final debate between the two candidates. Who won? It’s no surprise to YAYAConnection that no one can seem to agree other than that the American people may have lost. Millennials were watching, and many who are trying to find a job or look for a better job view this as a very important election. Here is an interesting article showing a few different sides. Read on for this article from PolicyMic for a look into six different Millenials’ reaction to the debate.

 Debate Results: 6 North Carolina Millennials React

By: Adam Jutha

Debate Results 6 North Carolina Millennials React

It was hard to tell if Monday night’s presidential debate was really the “foreign policy” debate we were all promised as Governor Romney and President Obama jumped back to the economy at every possible moment. It’s easy to lay some of that blame on the moderator, Bob Schieffer, but the candidates also dodged the real discussion topics.

Substance and quality were lacking in the debate. As one Pakistani citizen put it, “Even though the Middle East was a central topic in the debate, there was no mention of state of the Palestinian refugees and what either candidate hopes to do in encouraging peace talks to resume. Furthermore, neither candidate discussed drone attacks in Pakistan and the civilian causalities caused by them. As the debate kept being reverted back to the economy, issues of international aid, the UN, and climate change were ignored. At the end of the day, Romney and Obama had similar opinions regarding Iran, Middle East and Israel.”

Let’s take a look at some reactions from young adults across the battleground state of North Carolina:

1) Everett Lozzi ’13 remained unwaivered by the debate, identifying this frustration with the past four years of office and keeping firm in his opinion that significant changes would not occur in the coming four years. “The last 4 years have been a disappointment for those Americans who voted in 2008 for the protection of civil-liberties and a change in America’s foreign policy. The debate tonight highlighted the fact that there is no significant difference between Democrats and Republicans on foreign policy. Big issues, such as the National Defense Authorization Act, the renewal of the PATRIOT Act, Guantanamo Bay, undeclared wars, increased military spending, and drone strikes, received little or no attention in tonight’s debate. Much of the post-debate analysis will cover style or demeanor with the understanding, all along, that we will not see any fundamental changes to the military-industrial-complex in the next 4 years.”

2) Jeremy Saxe ’15, had a similar outlook, recognizing that, “there will be few foreign policy shifts with either a second term for President Obama or a first for Governor Romney. Both see the United States having a smaller role globally; a ‘shining city upon a hill whose beacon light guides freedom-loving people everywhere,’ rather than policing and bullying the bottom of the hill. A key difference in policy, however, is the continued expansion of the U.S. military versus limiting growth. Though both differ on military spending they see U.S. debt as a large national defense issue and pointed to their individual economic plans as solutions. Stylistically, both Romney and Obama continued to seep dislike of each other. Romney improved after the second presidential debate and exited seeming presidential. Obama, free from expectations and further debates, let loose and attempted to get more laughs than he received at the Al Smith Dinner. Ultimately, the electorate may see this move as either snarky or confidence exuding from a President who saw his opponent arguing his policies back at him.”

3) And continuing on with similar perspectives, Connor Belson ’15, could not determine a clear winner from the debate. “In a debate over foreign policy, the two candidates discussed very little foreign policy. Instead, the pair focused on degrading comments and negativities of the other. The debate came across as a final opportunity for both Obama and Romney to assert any remaining disagreements yet to be presented through the debate series. Obama prepared aggressively and debated aggressively—his comments developed and sharp when compared to the first debate. Romney, however, rebounded with aplomb to many of Obama’s arguments. Experience shined in the third and final debate. In terms of foreign policy, Obama’s successes over the last four years, including the capture of Bin Laden, cannot be ignored. No side appeared to have established a firmer or stronger foreign policy argument; the pair agrees on actions that need to occur in the future, even if they differ on some of the methods by which this will happen. Foreign policy has become a common goal of the United States, no longer a qualified topic for determining a “winner” of the debate. Both sides present future goals that need to be addressed within the next term of Presidency, and both sides contain agreeable solutions. No legitimate winner can be determined from such a debate.”

However, others felt more comfortable handing Obama the win on foreign policy.

4) Jake Lewis ’14 said he “can only imagine that Mitt Romney’s strategy going into the debate was to agree with everything the President said. It was clear Obama knew much more about foreign policy, as expected considering his past four years in office. I found the only real difference between the two came when discussing the Middle East. Barack Obama was in support of finishing our objectives in Afghanistan and then leaving the country with an Afghan security force in place, while Mitt Romney insinuated that without an American presence there is a risk that the Pakistani government will implode causing future security issues for the states and our allies in the region. Aesthetically, Mitt Romney’s “seven point plan” clearly laid out how he will deal with Iran if he is president. Obama did not present an orderly plan like this in the debate, which could portray him as scattered and unorganized. I believe that his lack of a checklist when dealing with Iran shows his touch with reality, in that historically in the Middle East not much goes exactly according to plan. Overall I’d give the victory to Obama, as most of the thoughts in the debate were his. However, agreeing with the president on just about everything proved not to be a bad strategy for good old Mittens.”

5) Similarly, Austin Root ’15, outlined how high the stakes were for Romney to build credit and foreign policy clout, which was not very successful.  “Romney had a lot to lose tonight. Judging by the amount of sweat on his brow, Mitt was well aware. Obama came in strong, with his usual denouncement of Mitt’s inability to do simple math (Mitt’s plan to balance the budget is more enigmatic than his tax records). The trite criticism of Obama’s handling of Israel and Iran seemed to land Mitt a few points with key demographics. All in all, the debate was rather stale. We have seen and heard every talking point the two have made in previous statements and debates. Frankly, I am very excited (and nervous) about November sixth – mostly because I will not have to receive any more solicitations from Obama or Romney.”

6) And here Annie Clark ’10 brings it all home with the general consensus among many young adults in North Carolina: “President Obama showed up tonight; he presented himself as a prepared, confident leader. This is a glimpse of the Obama we saw for four years, but was unimpressive in absentia during the first debate. This was an Obama speaking from presidential experience, as someone who has clearly made many tough decisions – I had almost a visceral reaction to hear him speak occasionally. I appreciated the fact that Obama consistently fact-checked Romney on the spot. Obama did get snarky with the “horses and bayonets” comment, but at this point, I think that’s what some voters wanted. It seemed like he was trying to possibly “catch up,” but overall I think Obama won the debate on points.

Romney used a lot of buzzwords, and much of what he said was truthfully: “I agree with what Obama did, but I would have done it differently,” without offering any specific examples. As a former teacher, I don’t want to hear Romney say “I love teachers,” I want policies which support education; as a supporter of Detroit, I don’t want to hear “I love cars,” I want polices which support growth.

Regardless, due to Romney’s aggressive nature in the previous debates, I think his strategy was to tone down perceived and prior extremism. He seemed to want to appear more moderate for undecided voters, and I think he did a good job achieving that. I can see how if not evaluating the issues at hand, particularly social ones, that one might describe the debate as close. However, I don’t see how Romney made any headway with women or minority voters in particular.  Finally, while strategically it behooves both candidates to discuss domestic policy, I would have appreciated a focus more on the questions, and for that, we need Raddaz back.”

Apart from the horses and bayonets, there’s a common trend floating among young adults tonight…“President Obama sunk Mitten’s battleship.”

We at YAYAConnection thought this was the perfect article for anyone trying to understand Millennials and politics. What did we learn? Perhaps there is no real true understanding of the Millennial Generation, but this still can help form a better idea. The viewpoints were different, but there does seem to be one main theme throughout the reactions: YAYAs are tired of the bickering and fighting. So take that away, if anything, from this article. Millennials aren’t getting tricked into the same talking points and distractions. They want substance. Did you watch the debate? What did you think Millennials believe to be the biggest issues concerning them?