White Paper: Local News and the YAYA Market

The YAYA demographic, 18-to-24-year olds, is part of the native digital generation. People in this age group grew up with advancing technology and growing Internet usage, and later were the early adopters of social media. Because of these differences from earlier generations, they do not consume local news and information the same way previous groups of young people did. Read the white paper for FREE to learn more!

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